Dale started his career as a Graphic Designer at The Flagship Advertising Agency in Durban, South Africa. He moved to London in 1995 and after freelancing for a year started work as Art Director for Foresight Europe Advertising, PR and Marketing Agency. In 1999 Dale founded the Skylab Design and New Media in London which now also operates out of Cape Town.
Dale has worked with a number of blue-chip clients such as FT.com, Standard Bank, Disney, Pixar, Warner Bros, Fox, 20th Century Fox, Touchstone Pictures, BBC, BT, Alitalia, EMI, Shell Oil, BMW, Nescafe, HAB Group and Nando’s to name but a few.